Mango Clothes A Trendy High Fashion Brand With Unique Business Principles

By blogger on

Let us discuss a few things about the worlds second Spanish fashion retailerMango. Although Mango and Zara have the same target market, their business model and strategies are different in many ways.

Mango was established in 1984 with the opening of their first store in Passeig de Gracia in Barcelona. One of the founding brothers, Isaak Andic, who is currently also the president, is in control of the company which is 100% family owned. Given the fact that it may enlarge the companys financial base, there are no plans of selling Mango shares in the stock market so far.

The Franchising Strategy

Mangos franchising strategy allows the company to achieve worldwide presence without shouldering the costs of store ownership. Its international expansion began in 1992 with the opening of two stores in Portugal. In 1997, half of its revenues were already coming from stores outside of Spain. This figure has reached 77% in 2008. The brand has now over 1700 points of sale in 100 different countries and is still growing.

Zero Manufacturing

Unlike Zara, the company does not manufacture any of its Mango clothes. They rely on more 140 suppliers worldwide, with each region specializing in a certain type of clothing that it can manufacture at a competitive price. With a huge number of suppliers and sales in 90 countries, it can be imagined how powerful and well-designed their supply chain information system is to support their current success and future expansion.

Communication Focus

Mangos target market is exactly defined and comprised of women who love fashion and want to wear the latest fashion trends. The company believes that 30% of the passersby are actually within their target market. This way the brands essence is not diluted and is very focused on the target market.

Unlike its other Spanish rival, Zara, Mango is actively focused on its image, communications, campaigns, PR events and celebrities to support its fashion presence and promote the brand.

Celebrities are the center of each communication campaign of their Mango clothes fashion line. They are the best people to embody the brands essence which include Penelope Cruz, Monica Cruz, Scarlett Johansson and newcomer Olivia Palermo from the MTV show The City.

Mango also uses events like the Mango Fashion Awards to recognize its fashion sense. John Paul Gaultier was made chairman of its third edition which featured young designers from different parts of the world to compete in a fashion design contest. This kind of initiative is both interesting and exciting in the sense that it builds the framework for the future of ready-to-wear fashion design, and it also paves the way for the discovery and development of young designers.

Mango has a fashion blog called Keep the Beat that it utilizes to keep in touch with its customers and take every opportunity to promote and market the brand.

In conclusion, it is safe to say that Mango has its own distinctive positioning and strategy that is supported by a supply chain that needs to be as lean and fast as possible.

Designer Clothes When Its Stylish And When Its Tacky

By blogger on

Many people fall into the trap of decking their bodies in designer clothes from head to foot without thought to how it looks and comes together as a whole. We look at fashion magazines, watch trendy shows and movies like Gossip Girl, 90210 and Sex and the City, and get carried away with trying to look like those models and characters. In reality, most of us do not really have a clue how to wear designer clothes with aplomb! We shouldnt forget that designer clothes do not always equate to style and class.

So what makes designer clothes stylish? Designer clothes are stylish when they reflect your personality or your taste, at the very least. It is usually obvious when someone is wearing a designer outfit just for the brand, and not for the style. Go ahead and splurge on designer clothes, but make sure they fit you perfectly, and are suited to your body type, coloring, and personality. An outfit that looks good on one person doesnt always look good on another. Dont be an exact copy of runway or mannequin pieces. The key is individuality.

And what makes designer clothes tacky? Yes, even the most high-fashion brands could look ordinary and even cheap when worn disastrously. Just because an outfit has a designers name on it doesnt mean it would look good on anyone, anywhere, all the time. The less is more rule is always the best one to follow when venturing into unfamiliar or tricky fashion territory. Dont over-deck yourself in designer clothes. Learn the art of tastefully combining high-fashion pieces and lower-ticket items. Most importantly, always dress appropriately.

You could wear the simplest or the most outlandish designer clothes, but the key is to make the style your own and wear it not so much with snobbishness or misplaced pride, but with confidence!

Funky Baby Clothes- Style Statement for Babies

By blogger on

A lot of parents have high aspirations of choosing the smartest funky baby clothes for their little ones. You would definitely want your baby to look like the cutest thing in the world and in today’s fashion conscious world; even babies have a style statement. If you shop online, you can be awestruck at the immense variety of funky baby clothes that can surely impress you.

How do I choose the right baby clothes? When a mother is expecting, the couple does not really know what colour clothes would suit the precious one because no one knows the gender of the baby. For the baby, it really doesn’t matter as long as it is soft, non-toxic and cuddly. When it comes to colours, babies have an inclination for pastel colours. You do not have to necessarily stick to the norm of blue for boys and pink for girls. For baby boys, besides the conventional blue shade colours, you can go for earthy tones, grey, green and beige colours. For girls, baby pink, lilac, orange, yellow etc. look cute. You can also go for neutral colours like white, cream colour, yellow and pale green that suits both baby boys and baby girls.

Style -check’ and socks talk: Small checks accentuate the cute factor in funk baby clothes. For instance, the baby boy looks really cute in a checker shirt and so does a girl in a lovely checker skirt. For socks, you need to shop for a packet that has socks which match the different baby clothes your baby wears. One of the best ways to save money is to buy them online in bulk. It will obviously cost you more if you buy them in a pairs separately. Also, white and multi coloured socks suit most baby clothes. Pink socks however look cute on baby girls as do blue for baby boys.

Funk baby clothes rock: Cute punch lines, funny slogans and catchy phrases printed on baby t-shirts or baby rompers are not only impressive but also affordable. The fact that there are a lot of many printed slogans coming up in rompers and t-shirts are attributed to the fact that the costs of printing have become less. Now you can even have clothes customised to the slogans and cute lines of your choice.

How do I choose the right size of clothes for my baby? This looks like a puzzling question especially if the baby is not yet born and you want to shop for the outfit from an online store. However, there are many online funky baby clothes that have a definite guide about figuring out the right dress size for the baby. In any case, it is better to buy clothes that are a few sizes bigger than required because the baby is sure to grow into them with passing time.

Funky baby clothes have the S factor: By -S’ we mean the -safety factor’ Baby clothes these days are totally safe. What’s more, they come in a variety of styles and materials that can suit the baby’s body like second skin. There were times when there were limited choices in baby clothes and there was always a risk of allergic reaction. Such worries are not here anymore because funky baby clothes these days pass through highest standard of quality so that what you buy looks good and lasts long.

Interested in checking out the varieties of funky baby clothes ? Please visit http://www.bubbaboom.com/

Lehengas The Mughals Clothes

By blogger on

Lehanga was introduced by the Mughals to Pakistan. As everyone knows how elegant and beautiful their Lehangas were. It is also known as a ghagra, which is a long skirt. Some have sequences on them, while some are with different embroideries which are pleated and it is full of flares too.

Fabric and decorative work on it

Different types of fabric are used to make it. Some of the fabric is silk, net, georgette, satin, brocade and chiffon. The material used on Lehangas to decorate them is zardozi, kundan, diamantes as well. Mirror work, buti work, cut dana work, dori embroidery, zari work and ari work are also done on the Lehangas.

Different styles:

In the past many years, they have become a new fashion and followed by many people. Some of the most famous styles are paneled, a-line, fishtail, circular and straight cut too. One of the most worn is the paneled one and fishtail is the western style of it. Lehanga chili is another style of it which is a great combination of Dupatta (which is of chiffon, silk or brocades) Lehanga and a blouse or it can be a kurti too. It is available at many boutiques designed by different designers. It is available in different and elegant styles in India as well and in Pakistan. Bridal Lehangas are also a type of Lehanga choli. They are called bridal Lehangas because they are stitched only for brides.

Occasions

It is worn on many occasions all around the world but it is mostly worn in India and in Pakistan. All of the brides in India and Pakistan wear Lehangas on their special day. Mostly they make it in red color but now a-days, brides want their outfit in different colors. This is because there is an increase in the sense of fashion. It is also worn on occasions like mehndi, mayun or valima which are occasions for Muslims. As in India they wear it on occasions like Diwali, navratri, karwa chaud, dusshera and on sangeet or weddings too.

Designers in this field

There are more than 100 designers in Pakistan and even in India who are making Lehengas. They are of different ranges some are starting from 50 thousand and are more than two lakhs. Designers earn a lot in the wedding season because each Lehenga costs more than 50 thousand.

Lehengas wore by celebrities

Many celebrities in Bollywood as well as in Hollywood wear it. In many of the songs and dramas many famous celebrities wear it to promote their culture. In many Indian dramas Rajhistani Lehengas are worn just to promote their culture.

Online shopping for Lehengas

Many people in America, Canada or all across the world who want to wear Lehengas on their wedding day can buy them online too. Sometimes these online Lehengas are cheaper and prettier than the designer Lehengas. Many young girls in this field that dont product on a large scale like designers do it online. On many social networking sites too many people are advertising their work and people contact them and buy their favorite Lehengas and they also have a choice to make some changes. They can choose any fabric, cut or color which they like and place an online order. Their order will be delivered to them anywhere in the world.

Choosing Your Golf Clothes

By blogger on

Golf is about patience, vision, and what you wear. That’s right, what you wear can have a major effect on your game. Golf is a unique game that doesn’t always spell out a specific dress uniform for golfers, but if you aren’t thinking about what to wear your game can suffer. Included below are some tips for golfers of any age, and a ability to improve their game by selectively choosing what they wear.

Starting at the top of the body, wearing a hat has become acceptable in golf. In the 1980’s it was visors, in the 1990’s it was hats, and in the 2000’s it’s all about hats. Tiger Woods made a statement by always wearing his signature Nike hat, and it’s not just for style. Hats can help block out the sun, which can help you improve your shot. Hats are also good was to keep your eyes confined from other players. Got a secret putting trick that you do with your eyes? Now you don’t need to let others see it, because your hat obstructs their view. Hats also can help on colder days by keeping the head warm. When the temperature drops many golfers lose their focus, by wearing your hat and keeping your head warm, your focus can always be on the game.

Golf requires a collard shirt that is as far as many clubs will instruct you what to wear. While it is important to wear a collard shirt for requirement reasons, it is also important to be selective in the shirt you select. The number one thing for golfers to consider when purchasing a golf shirt is the room it offers in the shoulders. As most experience golfers will tell you most of the swing is in the shoulders. If you are wearing a golf shirt that obstructs this part of your swing, you can be in for a long day. Conversely golfers do not want to wear baggy shirts that may also interfere with their game. Choose a comfortable shirt that will fit normal.

Pants are also required on the course for gentlemen. Your pants should have pockets. This may sound elementary, but many a golfer has left the store mad because they don’t have pockets. You’ll need pockets for your score card, tees, wallet, and what ever else you choose to bring. Be sure to purchase pants that are light weight and made of a material that won’t irate you in the sun. For example pick light weight cotton versus a wool pant. Pants also should be a comfortable fit.

Shoes in golf maybe the most important article you wear to the course. For maximum tread you need to purchase soft spiked golf shoes. These are the shoes that have soft rubber spikes naturally built into the shoe, not the metal kind. Shoes should be comfortable, and fit very well. Fit is especially important in golf because if you walk the course in shoes that don’t fit, your feet will develop blisters. Blisters can distract you from your game, and put you in the rough quick.

Overall your golf clothing choices should reflect thought, and have a theme of comfort. You want to be able to perform your best, but if you’re just picking things out of the closet you may end up playing worse than you could with some golf specific gear.